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    <title>Blog — aside</title>
    <link>https://aside.pro/en/blog/</link>
    <description>How small teams with many customers stop answering the same question twice. From the people building aside.</description>
    <language>en-US</language>
    <item>
      <title>Chatbot, product tour or in-app assistant: which one takes work off you</title>
      <link>https://aside.pro/en/blog/chatbot-vs-product-tour-vs-in-app-assistant/</link>
      <guid>https://aside.pro/en/blog/chatbot-vs-product-tour-vs-in-app-assistant/</guid>
      <description>A fair comparison for small SaaS teams: what a docs chatbot, a product tour and an in-app assistant that runs actions each take off you, and when each is the wrong pick.</description>
      <pubDate>Fri, 02 Oct 2026 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>How to let an assistant act inside your web app without handing it the keys</title>
      <link>https://aside.pro/en/blog/let-an-assistant-act-inside-your-web-app/</link>
      <guid>https://aside.pro/en/blog/let-an-assistant-act-inside-your-web-app/</guid>
      <description>Expose a few named functions, not your DOM or your API. The model picks one and its arguments, your code runs it, and the user presses what saves, sends or deletes.</description>
      <pubDate>Thu, 24 Sep 2026 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>Prepare, don't commit: the rule for assistants that touch customer data</title>
      <link>https://aside.pro/en/blog/prepare-dont-commit-assistants-customer-data/</link>
      <guid>https://aside.pro/en/blog/prepare-dont-commit-assistants-customer-data/</guid>
      <description>An assistant inside your app should open the screen and fill the form. The person presses what saves, sends or deletes. Why, and where to draw the line.</description>
      <pubDate>Thu, 17 Sep 2026 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>From help article to action: turning your 3 most repeated tasks into code</title>
      <link>https://aside.pro/en/blog/from-help-article-to-action/</link>
      <guid>https://aside.pro/en/blog/from-help-article-to-action/</guid>
      <description>Take the help article you send most often and turn its steps into one action your page registers, so the assistant does the steps and the customer presses send.</description>
      <pubDate>Wed, 09 Sep 2026 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>Why product tours stop working after the first week</title>
      <link>https://aside.pro/en/blog/why-product-tours-stop-working/</link>
      <guid>https://aside.pro/en/blog/why-product-tours-stop-working/</guid>
      <description>Tours are good at a first look around. They break when the interface moves, when users take a path you didn't script, and when the job changes from learning to doing.</description>
      <pubDate>Mon, 31 Aug 2026 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>What founder-led support really costs (a worked example)</title>
      <link>https://aside.pro/en/blog/what-founder-led-support-costs/</link>
      <guid>https://aside.pro/en/blog/what-founder-led-support-costs/</guid>
      <description>A worked calculation of founder-led support you can redo with your own numbers: four inputs, one table, and why the tasks cost far more than the questions.</description>
      <pubDate>Fri, 21 Aug 2026 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>How to cut support calls when you're a 3-person SaaS</title>
      <link>https://aside.pro/en/blog/cut-support-calls-small-saas/</link>
      <guid>https://aside.pro/en/blog/cut-support-calls-small-saas/</guid>
      <description>A seven-step plan for small SaaS teams: count your conversations, split questions from tasks, fix the docs, and let the product do the repeated tasks with the user.</description>
      <pubDate>Thu, 13 Aug 2026 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>Questions or tasks: sort your support inbox in 20 minutes</title>
      <link>https://aside.pro/en/blog/questions-or-tasks-sort-your-support-inbox/</link>
      <guid>https://aside.pro/en/blog/questions-or-tasks-sort-your-support-inbox/</guid>
      <description>A copy-paste table to sort your last 30 support conversations into questions and tasks, and find the three tasks that keep turning into calls.</description>
      <pubDate>Wed, 05 Aug 2026 00:00:00 GMT</pubDate>
    </item>
    <item>
      <title>The same question, every week: what a small team pays to answer it by hand</title>
      <link>https://aside.pro/en/blog/the-same-question-every-week/</link>
      <guid>https://aside.pro/en/blog/the-same-question-every-week/</guid>
      <description>Your docs already say where the button is. Customers still write in, book a call, or ask for a Loom. Here is why, and what changes when the help can press the button.</description>
      <pubDate>Tue, 28 Jul 2026 00:00:00 GMT</pubDate>
    </item>
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